Content Marketing: The Knight In Shining Armor For Your Business

Good read!


As one of the most effective marketing approaches since the last few years, content marketing is all set to dominate 2015 as well. (And probably a few more years as well!)

According to Content Marketing Institute, even though over 85% of brands are making use of content for marketing today, not all of them believe that they’re good at it. Be it an established brand or someone who is just setting foot in the industry, content is often frowned upon with innumerable doubts in mind.

“Is this blog really going to get me traction?”
“Just how long do I need to keep writing for things to start showing some results?”
“Is it even a wise idea to invest time and money into boosting this 800 word write up?”
“Wait, why did I even start this post? Where am I heading with this?”

So what exactly is content marketing? Why…

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The Fruit-bearing tree of Karma

The concept of Karma…explained in its totality



Trees make great tools to explain complicated spiritual models. All cultures across the world use trees as their holy symbols, imagery and signs. There is a concept of the upside down Banyan tree in the Bhagwat Gita, where God-head is part of the roots and the actual tree is a representation of the entire world, the Samsara (the endless cycle of birth and death). The leaves of the tree are the life-giving Vedas or sacred hymns through which the tree is sustained. The banyan tree is no ordinary one as it grows roots from its branches and sends them down towards the earth. Later, these roots become part of the trunk of the tree. A Banyan tree can expand sideways to cover a very wide area. So an upside down Banyan tree has roots that go upward, this represents the human world consisting of endless manifestations of the eternal…

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Song – October 23rd

This is wonderful. Keats is awesome and so are the other poets of Romanticism period of English Literature especially Shelly and Blake. Good one! And the photo does look really beautiful and a great compliment to this lovely poem 🙂

Heather's Photography


Song by John Keats

I had a dove and the sweet dove died;
And I have thought it died of grieving:
O, what could it grieve for? It was tied,
With a silken thread of my own hand’s weaving;
Sweet little red feet! Why did you die-
Why would you leave me, sweet dove! Why?
You liv’d alone on the forest-tree,
Why, pretty thing! Could you not live with me?
I kiss’d you oft and gave you white peas;
Why not live sweetly, as in the green trees?

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Trip of a lifetime to Prayag

You must have seen crazy pictures – a tsunami actually – of ash smeared naked hermits/sadhu (I am not sure whether they should be called hermits or not). Locally known as naga baba (the naked monk), they are the favorite subject of photographers especially tourist and media persons from foreign country.

And no guesses for why so…

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